“The Sims FreePlay is a freeware life simulator available on cellular devices. Gamers design and manage individual lives, starting with the selection of looks, outfits, and personality. Players can construct and decorate houses, build relations among friends, get a job, take up various interests and more. As with life, personalities increase in stature, grow old, and can even die. Gamers are able to engage with fellow playmates, visiting their houses, sharing presents and accomplishments. “The Sims FreePlay” provides plenty of quests and achievement goals that help gamers grow beyond their own characters to develop their world.